Marketing Audits
Gain Insights on Your Marketing Performance
Marketing Audits
Search Engines are the #1 drivers of traffic to websites. Relying on word of mouth alone to engage customers is a missed opportunity. Marketing audits (such as keyword audits and SEO audits) can identify steps you need to take to gain digital marketing success.
Marketing audits should be conducted on a regular basis to ensure businesses are properly executing their strategy. Agile marketing methodology calls adjustments based on the findings of marketing audits.
If you aren’t sure how your customers are finding you a Google Analytics audit the first place to look. You’ll see why they clicked and what search phrases they used to click on your website. A website SEO audit helps identify ways your site can be improved to increase users' time on site and drive more traffic. The most common digital marketing problem business owners face is not understanding the right keywords for their business; or how to use them to drive more qualified traffic to their website. A Keyword Audit identifies which keywords are driving traffic to your website and which are not.
It's clear that SEO is very important to your digital marketing efforts, but do you know where to start? idShout’s marketing audits help assess your business and provide insights on how to increase the amount and quality of visitors to your website.
Keyword Audit
Keyword audits provide insight into which keywords your site rank for and which are driving traffic to your website. You'll be able to validate if your keywords are optimal to bring qualified traffic to your website. You will also be able to see the volume of traffic each keyword brings. You’ll want to ensure that your keywords strategically align with your products and services and that they bring people who are interested in what you have to offer.
Each day you're not implementing smart SEO practices is a day you're loosing customers to your competitors.
Want a keyword audit of a competitors site? We offer this as well. We even offer Keyword Strategies to ensure your using the correct keywords in your digital marketing along with comparing those to 3 of your competitors.
SEO Audit
SEO audits provide insight into how well your site is structured and where you can optimize things to improve your competitive rankings. Optimizing your website and copy will increase your search result's visibility and traffic. The 3 things that matter most in search engine rankings are SEO, SEO and SEO.
SEO audits help hone your SEO strategies to edge out your competitors. We conduct a comprehensive website review across 20 key areas and 200+ checkpoints that effect your websites performance and search engine rankings. We detail our findings and provide a prioritized report to address issues.
Google Analytics Audit
Why is a Google Analytics audit so important? Google Analytics is a fantastic tool for marketing which supports data-driven decisions – so you can invest more into what is working and reduce investment in what is not. However, a tool like this is no use to anybody if it's set up incorrectly. This is where we come in. We have audited and configured hundreds of Google Analytics accounts to provide the correct visibility/insights for each of our clients. We identify what data you require in order to support your data-driven decisions. Ensuring that your data is accurate and usable.
A Google Analytics audit can help you with the configuration of your Analytics account for proper website performance tracking, eliminate spam sessions, and ensure goal tracking is set up and working correctly.
The audit focuses on the pain points outlined during the discovery session, but may ultimately reveal data integrity issues, along with opportunities for enhancement. We’ll create recommendations for immediate changes and additions to be made to your Google Analytics configuration, while establishing a larger plan for implementation and customization.
